kellog co.

I came upon this nostalgic bookmark for sale on eBay just now and really like it but not enough to pay $32 for it! (Price + postage from the US)

The seller had this to say...
This is one of the coolest things I have found in a book!  This was inside a very old children's book.  It has been well-protected for years and the color is bright.  This is a bookmark that was compliments of Kellogg's Rice Krispies.  Made for a child, it shows a balanced breakfast and asks if yours measures up, with a 6 inch ruler printed on the side.  On the other side is a pledge in poem form on proper book care.  It is heavy stiff paper, but not cardboard.  Kind of like a greeting card. Young Billy Wright from Buckskin School wrote his name and school in his best cursive along with a gold star.  This measures about 6.5 x 2 inches and looks great.  I have no idea how old it is but the book was from the 1950's.