SOURCE: Purchased on eBay This is an interesting bookmark I am adding to my collection today, having received it as part of a bundle of bookmarks I purchased on eBay. Bookmarks always set me off researching to find out more about what is on them, what they are promoting, etc. Here is some of what I found out about Doriden (which I had never heard of before). Doriden is one of the brand names of Glutethimide "a hypnotic sedative that was introduced by Ciba in 1954 as a safe alternative to barbiturates to treat insomnia. Before long, however, it had become clear that glutethimide was just as likely to cause addiction and caused similarly severe withdrawal symptoms. Doriden was the brand-name version of the drug; it was also available under the brand names Elrodorm, Noxyron, Glimid and others. Both the generic and brand-name forms are very rarely prescribed today. Current production levels in the United States point to it only being used in small scale research". (Wikipedia). If you are really interested in Doriden, you can read more about it in this article by Nils Kessel. Going on what I have read, this CIBA promotional bookmark is likely to be from the 1960s or 1970s. The use of the image of a cock crowing is interesting. Is this implying that Doriden will help you sleep until the cock crows in the morning or that by taking Doriden you will be so out-of-it you will sleep right through the cock crowing! I also love the use of the word "hypnotic". Indeed! Overall, it seems a lot safer to read a lot if you can't get to sleep, use the bookmark when you start to doze off, and don't take the Doriden! |
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the BLOGGERDebrah Gai Lewis lives in Lillian Rock, New South Wales, Australia and is a bookmark collector, yoga teacher and SoulCollage® Facilitator (among other things). ABOUT the blogIn this blog I highlight bookmarks from my collection, feature stories about some of my favourite bookmarks (mine and other people's), and share interesting snippets I find on bookmarks and related topics. Thanks for visiting. Enjoy! BLOG
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